Would you risk it for a biscuit? Two immigrants did it In this episode of the Squat Success Podcast, host Dr. Bobby Bhandal meets Lana and Lana — two dentists who share a first name, a hometown, and a dream — now co-founders of Iconic Dent, a thriving new squat practice in Norwich. They talk candidly about building a business as immigrants with no family in the UK, spotting an underserved gap in Norwich's high street, and the simple pre-launch marketing trick (a window QR code) that filled their books with 250 patients before opening day. Three months in, Iconic Dent has welcomed over 500 new patients and been profitable from month one. They also open up about what it's really like running a practice with your best friend — dividing strengths, staying aligned, and why the right business partner makes all the difference — and share the patient comment that gave this episode its name: "risk it for a biscuit." If you're an associate dentist weighing up the leap to ownership, this one's for you. Connect with us: Instagram: @squat_success_podcast @dr.bhandal |